Brochure Printing in Bangkok: A Buyer's Guide to Paper, Folds & Finishes

Most brochure problems start at the specification, not the press. This guide covers the decisions we ask about first, in the order they affect price and production.

1. Pick the right paper weight

Paper is measured in grams per square metre (gsm). Heavier stock feels more substantial, costs more and can be harder to fold cleanly.

• 80–100 gsm — inserts and high-volume flyers. Lightweight, low cost.
• 120–150 gsm — standard tri-fold and bi-fold brochures. Best value.
• 170–200 gsm — premium single-sheet flyers and covers.
• 250–300 gsm — business cards, hangtags and brochure covers with saddle-stitched interiors.

2. Choose the fold that fits your content

The fold decides how the reader works through the page. Match the fold to the content, not the other way around.

• Bi-fold — clean two-panel layouts, agendas, service menus.
• Tri-fold — the standard six-panel brochure for product overviews.
• Z-fold or accordion — sequential content such as steps and timelines.
• Saddle-stitched booklet — 8 pages or more for catalogues and company profiles.

3. Coating and finishing

Coating protects the sheet and changes how it feels. Matt lamination reads as understated; gloss lamination lifts photographs and strong colour. Tell us how the brochure will be handled and we will recommend one.

4. What to include when you request a quote

Send us these details and we can price the job without going back and forth:

• Quantity, including any alternative quantities you are considering
• Flat size and folded size
• Paper weight and finish (matt, gloss or uncoated)
• Number of colours, usually full colour both sides
• Required date and delivery destination